DEAD SEA COLLECTION

For Spring/Summer 2017, Matiere explores the single thread that started it all, embarking on a voyage from the brand’s base in Costa Mesa along the California coast to the city of San Francisco—a city that holds immense significance to the brand. In the late 1980s, founder Scot Shandalove began his journey as a Deadhead, following the Grateful Dead across countless miles, cities and shows racking up an impressive attendance of over 200 concerts. More significantly, this is when Shandalove began his foray into fashion by creating graphic and tie-dye t-shirts to sell out of his car as a way to creatively earn money on the road. This experience inspired the season’s fabric treatments from pigment sprays and overdyes to enzyme washes and dip dyes.

 

On a recent trip back to the city known as the Dead’s birthplace, with the brand’s creative director Jake Zeitlin, the two were struck by the historical Port of San Francisco. Taking inspiration from the classic mariner, the designers incorporated workwear influences into the collection with details like cargo pockets and drawstring hems on weathered indigo linen pants and button-up shirts. Various fabrics traveled across the Pacific such as Japanese raw silk terry, waterproof nylon, cotton crepe and a sea-washed viscose-cotton blend. Dye treatments and textural fabrics fuse tactility and functionality into a collection that combines the past and the future.

 

Spring/summer’s color palette is an ode to the city with sun-faded hues, seafarer blues and soft neutrals working together to reflect the unique color combinations seen on the city’s row of iconic “Painted Ladies” houses. A luxury dip-dyed capsule within the collection features Japanese ultra-textured, cotton slub pants and shorts as well as a raw silk tee faded in indigo’s reminiscent of the Pacific.

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